Advasense Secures Funding Led By Nokia Venture Partners and
Giza Venture Capital

Menlo Park, CA (Jan. 23, 2005) – Nokia Venture Partners, a leading global venture capital firm focused on early-stage technology companies, today announced that it has led a $4 million investment in Advasense together with Giza Venture Capital. Advasense, based in Herzelia, Israel, provides CMOS based image sensors for digital camera modules and image sensor players.

“Nokia Venture Partners is excited to be an investor in Advasense as the company prepares to introduce its CMOS based image sensors to the global market,” said Yossi Hasson, senior vice president for Nokia Venture Partners. “Advasense is clearly at the forefront in revolutionizing the performance of CMOS image sensors in digital imaging products.”

“Advasense’s objective is to deliver unique imaging sensors,” said Gideon Barak, founder and Chairman of Advasense. “Aligning ourselves with Nokia Venture Partners enables us to expand our offerings while being backed by a well known global venture capital firm.”

Advasense is developing a CMOS image sensor for digital cameras and mobile phones, which is 15-30 times more sensitive than the best image sensors available in the market today.

Ori Kirshner, Managing Director at Giza said, “Advasense has the potential to become the market leader in CMOS image sensors for camera phones. They are an extraordinary team and they have a breakthrough technology.”

About Advasense
Advasense is an early stage start-up technology company headquartered in Israel. The company has three well-known technology and/or business experts as founders: Vladimir Koifman, and Natan Baron, both are seasoned VLSI experts and Gideon Barak, a serial entrepreneur.

About Nokia Venture Partners
Nokia Venture Partners is a leading global venture capital firm headquartered in Menlo Park, California. Backed by a number of value-add limited partners, the fund leads investments in early stage technology companies around the world. Launched in 1998, Nokia Venture Partners has a strong track record of leveraging its combined resources, experience and contacts to help build successful businesses. The firm also has offices in Washington DC, London, Helsinki, Hertzelia, Seoul, Hong Kong, New Delhi and Tokyo. For more information, visit http://www.nokiaventurepartners.com.

About Giza Venture Capital
Giza Venture Capital (www.gizavc.com) was established in 1992 and manages four funds. Giza has invested in 73, early stage companies in the sectors of Communications, Information Technology and Life Sciences, with 23 exits to date. Giza is backed by leading international investors from USA, Europe, Asia and Israel and headquartered in Tel Aviv with offices in Tel Aviv, London, New York and Singapore.