InPhonic Acquires Avesair to Strengthen Leadership Position in Wireless Services Market

 

Avesair Brings Mobile Marketing Expertise, Marquee Customers and Investor Relationships to Wireless Communications and Services Company

 

Washington, DC, May 19, 2003- Washington, DC, May 19, 2003 - InPhonic Inc. today announced that it has completed its acquisition of Avesair Inc., a leading mobile marketing and media services company based in Research Triangle Park, NC. The acquisition will strengthen InPhonic's position in the wireless market by adding innovative SMS and MMS mobile marketing technology to its wireless services portfolio and will allow InPhonic to leverage Avesair's marquee customers and investor relationships.

Avesair established itself as a leader in mobile marketing technology by delivering 56 million targeted messages to mobile subscribers in 2002. The company’s flagship WindCaster™ platform enables leading wireless providers, media firms, and consumer product companies to create, target, and deliver opt-in advertising, surveys, and entertainment campaigns to cell phones, PDAs, and other mobile devices. The company provides its technology and services to customers around the world including AT&T, MSN, Nokia, USA Today, Comedy Central, Mercedes-Benz and others.

“Wireless communications is growing in scope each day. We continue to evolve our business by adding new capabilities that unlock untapped market opportunities,” said David Steinberg, CEO of InPhonic. “Through the acquisition of Avesair, the WindCaster platform enables InPhonic, its partners, and its channels to effectively harness direct-to-consumer mobile communications to establish a dialog between brands and consumers – creating new revenue opportunities, improving customer retention, and building brand awareness."

Avesair also brings investor relationships from Nokia Venture Partners, Intersouth Partners, and New Things, LLP. Financial terms of the deal were not disclosed.

About InPhonic

Headquartered in Washington, D.C., InPhonic Inc. (www.inphonic.com) is a leading provider of wireless voice and data communication solutions to enterprises, online businesses, national retailers and their end-users, offering an integrated platform for distributing and managing wireless communication devices and services. The company provides nationwide coverage through major wireless carriers, and it distributes wireless devices from some of the world's leading equipment manufacturers.