Atrua Technologies, Inc. Names New CEO
Industry Veteran Leads Innovator in Fingerprint Recognition Technology for Mobile Devices
Campbell, California – October 1, 2003 - Atrua Technologies, Inc., formerly I-Control Security, Inc., a privately held company and leading provider of fingerprint recognition technology for mobile devices, announced today the appointment of industry veteran Anthony Gioeli as its new President and CEO. Peter Buhl, a partner at Nokia Venture Partners who had previously served as the company’s interim CEO, becomes the new chairman of the board. “Anthony comes to Atrua with a proven track record of successfully managing the rapid growth phase of high technology new enterprises,” said Peter Buhl. “His outstanding skills in execution and sales are important additions to the management team as it addresses the next stage of Atrua’s growth.” Mr. Gioeli comes to Atrua with over fifteen years of executive management experience, having served as CEO of AirPrime, a supplier of cellular radios to mobile phone and PDA manufacturers, and as Vice President of Xircom's Worldwide OEM Business Unit. At Xircom, he built that business unit from the ground up into a major PC industry supplier, growing the company’s annual OEM sales to more than $200 million. Most recently, Mr. Gioeli served as Senior Vice President of Worldwide Sales at Nomadix, a leading provider of public access networking solutions. Atrua delivers market-leading fingerprint recognition technology optimized for the rigorous demands of the mobile device market – namely high accuracy with outstanding power, CPU and memory efficiency. Founded in 2002, the company’s financial backers include Nokia Venture Partners, Ericsson Venture Partners, Acer Technology Ventures and Intel Capital. The management team consists of leaders who have extensive experience delivering very high volume components and sub-systems to leading device manufacturers on a worldwide scale. The technical team is led by founder Tony Russo who is widely recognized as one of the leading experts in fingerprint recognition through his pioneering work at Bell Laboratories and as a chief technologist and one of the founders of Veridicom, an early innovator in this field. Atrua’s state of the art technology is backed by an extensive patent portfolio. “Atrua's technology is unique in the market,” said Jeff Low, partner at Ericsson Venture Partners. “Their innovations are enabling dramatic improvements to the user experience achievable with small mobile devices.” “I’ve been very impressed by the product accomplishments of the team at Atrua and the caliber of investors backing the company,” said Mr. Gioeli. “They’ve created the industry’s most tightly integrated hardware and software technology optimized for today’s intelligent mobile devices.” About Atrua: |
