Enpocket closes $9.5 million 3rd round funding and appoints Peter Larsen Chief Executive Officer
Existing backers Nokia Venture Partners, GrandBanks Capital and Dolphin Equity plus new investor Straumur show commitment to Enpocket vision
November 8, 2004 - Enpocket, a global mobile media company, has raised $9.5 million in a Series C round of financing. The financing was led by new investor Straumur Investment Bank, and its subsidiary Bru Venture Capital, with all of Enpocket’s existing investors including Nokia Venture Partners, GrandBanks Capital and Dolphin Equity Partners also participating. The new funding round will be used to expand the company’s sales and marketing initiatives across the Americas, Europe and Asia. Funds will also be used to support Enpocket’s ongoing acquisition of key technologies and products. Enpocket recently merged with Landmat, and had previously acquired SkyGo, an early leader in mobile internet ad serving technologies and Mobicus, an innovator in the development of mobile messaging software. Enpocket has also announced that Peter Larsen, previously Enpocket’s Managing Director for Europe Middle East & Africa, has been promoted to Chief Executive Officer. In the first three quarters of 2004 Enpocket won significant business as a result of high demand for its mobile marketing and mobile entertainment services. It now provides applications and services to more than 50 mobile operators and 400 brands in the US, Europe and Asia, delivering mobile services that engage millions of consumers. “Enpocket is the first mobile media company to bring together the highest quality mobile entertainment, a global distribution network and integrated marketing services. Peter Larsen drove its European operation to a new level and brings a unique mix of media and technology expertise to his new role. He will continue to develop Enpocket’s standing as a company that truly understands how entertainment and marketing must work hand-in-hand to deliver value,” said Skuli Valberg Olafsson, Manager of Corporate Finance, Straumur Investment Bank. Peter Larsen joined Enpocket as VP Sales and Business Development and developed Enpocket’s mobile CRM solutions for mobile operators and brands before being appointed Managing Director, EMEA. Prior to Enpocket, he held positions with Liberate Technologies and Apple Computer. “This new round of funding shows resounding confidence in our vision for mobile media. Enpocket has built a reputation in the marketplace as a trusted provider of quality mobile media services to operators, media companies and handset-makers,” said Peter Larsen, CEO, Enpocket. Enpocket clients include: Vodafone, Cingular, TIM, Sprint, Verizon, Orange, Telefonica, Singtel, Nokia, Motorola, Microsoft, Sony, BBC, Fox, Discovery Channel, Time Warner, Universal Pictures, Time Out, Match.com, Snapple, Levi’s, Hallmark, and Nike. Enpocket is headquartered in New York and has offices in Los Angeles, Boston, London, Helsinki, Reykjavik and Singapore. To learn more see www.enpocket.com About Enpocket Enpocket is a global mobile media company that provides integrated entertainment and marketing services to build and retain mobile audiences. Enpocket’s mobile community and content applications empower leading operators, handset makers and media companies to achieve deeper consumer relationships and generate new revenues. Enpocket’s mobile marketing technology and campaign solutions enable clients to target brand messages and content, improving the effectiveness of marketing spend through the mobile medium. Enpocket prides itself on optimizing end-user experience via an unparalleled understanding of mobile phone owners’ behavior. Enpocket provides compelling entertainment and marketing services to more than 50 operators and 400 brands across Europe, Asia and the Americas. Enpocket clients include: Vodafone, Cingular, TIM, Sprint, Verizon, Orange, Telefonica, Singtel, Nokia, Motorola, Microsoft, Sony, BBC, Fox, Discovery Channel, Time Warner, Universal Pictures, Time Out, Match.com, Snapple, Levi’s, Hallmark, and Nike. Enpocket is headquartered in New York and has offices in Los Angeles, Boston, London, Helsinki, Reykjavik and Singapore. To learn more visit www.enpocket.com For more information on our investors please refer to the following websites: www.dolphinequity.com |
